Creative Case Studies

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FTRC - From The Red Carpet #13

Tamara Drew and Going the Distance premiere's direct From The Red Carpet

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

FTRC - From The Red Carpet #12

Hot off the press, or in this case the edit suite, is From The Red Carpet's latest programme, Episode 12

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

Channel Four - The Inbetweeners

Channel Four target national cinemagoers with cinema advertising for the new series of the inbetweeners

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

French Connection The Woman - Cinema 2010

French Connection return to cinema advertising with second The Woman creative.

Audience profile: Female

Category: Clothing and Accessories

Chanel Bleu de Chanel - Cinema 2010

Chanel target national cinemagoers with silver spot advertising for Chanel Bleu de Chanel

Audience profile: Male Female Youth (15-24) ABC1

Category: Cosmetics and Toiletries

BT - BT Infinity

BT launches its first cinema advertising campaign in seven years using the medium to target specific geographical areas.

Audience profile: Male Female Youth (15-24) ABC1

Category: Telecomms

Jack Daniels - Film Previews

Jack Daniels showcase eight minutes of creative in a solus ad reel with previews of The Expendables and Salt

Audience profile: Male Female Alcohol(18+)

Category: Drink

FRijj - Four Ridges Must Be Destroyed

Quirky milkshake brand FRijj wanted to build on brand affinity with their core consumer base of 16-24 year olds in a unique and engaging way.

Audience profile: Male Female Youth (15-24)

Category: Drink

VW Polo - Timeless Film Festival

VW wanted to promote the new VW Polo with a bespoke film season

Audience profile: Female Youth (15-24)

Category: Motors

Gillette Venus - Film Season

The Gillette Venus 'Get Closer' film season season brought back some of cinema's 'closest' moments to the big screen.

Audience profile: Female

Category: Cosmetics and Toiletries

Old Spice - The Man Your Man Could Smell Like

Old Spice targets cinemagoers with new direction cinema advertising

Audience profile: Male Female Youth (15-24)

Category: Cosmetics and Toiletries

RBS - Customer Charter

Royal Bank of Scotland uses cinema advertising to launch the customer charter

Audience profile: Male Female Youth (15-24) ABC1

Category: Finance

Buxtons - Droplet

Buxtons use the massive cinema screen and surround sound to showcase new droplet creative

Audience profile: Male Female Youth (15-24) ABC1

Category: Drink

Kelloggs Crunchy Nut - Diversion

Kelloggs show how far a crunchy nut will go with new Diversion cinema advertising

Audience profile: Male Female Youth (15-24)

Category: Food

Arla Foods Anchor - Made By Cows

Arla Foods air new 'Made by Cows' creative in new cinema advertising campaign

Audience profile: Male Female Youth (15-24)

Category: Food

Camelot Euromillions - Paintball

Camelot advertise Euromillions in cinema with new paintball campaign

Audience profile: Male Female Alcohol(18+)

Category: Entertainment and Media

TFL On Pedals Cycling - Cinema 2010

Travel for London use cinema advertising in London cinemas to promote On Pedals For Cycling campaign

Audience profile: Male Female Youth (15-24) ABC1

Category: Government, Social and Political organisations

ITV Drama - Bouquet of Barbed Wire

ITV advertise upcoming drama series Bouquet of Barbed Wire on national cinema screens

Audience profile: Male Female Youth (15-24) ABC1

Category: Entertainment and Media

Intel Corporation (UK) - Swallow

Intel advertise the new Intel Core i5 processor with Dreamworks penguins in cinema

Audience profile: Male Female Youth (15-24)

Category: Computers

Square Enix Kane And Lynch 2 - Cinema 2011

Square Enix use cinema advertising to showcase the new game Kane and Lynch 2

Audience profile: Male Female

Category: Entertainment and Media

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