Creative Case Studies
Samsung 3D LED TV - New Dimensions
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Opportunity:
Campaign Objective:
Samsung launches their 3D LED TV with national cinema campaign
The worlds first 3D LED TV
This amazingly atmospheric advert, created by Chi & Partners used over 1,256 televisions to create a 3D world within a major city including a cat on the side of building and creating an amazing waterfall in a square.
Targeting national cinemagoers this ad was aired with films as part of an audience guaranteed package.
| CLIENT | SAMSUNG |
| MEDIA AGENCY | STARCOM MEDIAVEST GROUP |
| CREATIVE AGENCY | CHI & PARTNERS |
| CAMPAIGN DATES | 14 MAY 2010 - 17 JUNE 2010 |
| CINEMA CAMPAIGN | AUDIENCE GUARANTEED PACKAGE |
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