Combine worlds. Mix ideas. blend technologies

Peugeot showcased Alchemy in cinema as part of the launch the new SR1 Concept Car and their new brand identity.

The 30" creative shows technologies combining in spectacular firework displays which looks amazing on the big screen, combined with the thumping 'Tonight' by Yukse in surround sound, this ad is sure to be a hit.

Targeting an upmarket ABC1 audience, the ad is aired with films likely to win at the major film awards suchy as the BAFTA's and Oscars as part of an audience guaranteed awards package.