Creative Case Studies
Orange - Dial Hard
Author:
Category:
Opportunity:
Campaign Objective:
Orange continues it's sponsorship of the gold spot with Danny Glover in Dial Hard
"I'M TOO OLD FOR THIS"
In the new creative, Danny Glover is in disbelief after a film screening and asks what happened to his original script about a janitor uncovering corporate corruption.
It soon becomes clear that his film has been radically edited, without his knowledge in post-production and completely renamed with typical Orange Film Studio finesse.
By starring in an Orange Gold Spot, created by Fallon, Glover is joining an elite club of Hollywood stars who have entertained UK cinema audiences in the mobile ads. Other recent stars to have featured in the latest Goldspot series include Sigourney Weaver and Juliet Lewis.
| CLIENT | ORANGE |
| CREATIVE AGENCY | FALLON |
| MEDIA AGENCY | MEDIAEDGE:CIA |
| CAMPAIGN DATES | DECEMBER 2009 – MARCH 2010 |
| CAMPAIGN | GOLD SPOT |
| MEDIA MIX | CINEMA |
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