look at your man, now back to me

Old Spice take a fresh approach to advertising their brand with new cinema advertising. Starring Isaiah Mustafa the ads poke fun at the previuous Old Spice ads macho image.

Targeting male cinemagoers the advert runs with The Expendbales as part of a film specific package.

Old Spice will be sampling their Whitewater deodorant body spray as well as handing out competition leaflets. The competition  -  "A competition with more testosterone than a gorilla with a black belt in karate"  offers the target audience of 25 - 44 year old males the chance to win a white water rafting holiday in the USA for them and their mates by simply going onto the Old Spice Facebook page facebook.com/oldspiceuk  and telling them  "What they want to smell like"!!

The sampling will take place nationally across 20 cinemas - including some Cineworlds in and around London ( Enfield, Feltham & Wandsworth)