Campaign Gallery
Microsoft - Make It Great
Author:
Audience Profile:
Category:
Opportunity:
Campaign Objective:
Microsoft use cinema to advertise Microsoft Office to family audiences
I want to make it great
The creative shows a young girl using her PC Notebook with Microsft office to demonstrate how easy it is to use, with a little help from Charlie the cat.
Targeting family audiences, the ad is aired with family films such as Shrek Forever After, Diary of A Wimpy Kid, Maramduke, Cats & Dogs: Revenge of Kitty Galarore as part of a family focus package.
| CLIENT | MICROSOFT |
| CREATIVE AGENCY | CRISPIN |
| MEDIA AGENCY | UNIVERSAL MCCANS |
| CAMPAIGN DATES | 2 JULY 2010 - 9 SEPTEMBER 2010 |
| CINEMA CAMPAIGN | FAMILY FOCUS |
Find a campaign












