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Lynx - Playboy
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Audience Profile:
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Campaign Objective:
Targeting a unique cinema audience Lynx showcased it's new ad in cinema amplified with product sampling
The fragrance that changes
The creative, by BBH shows a man on a date with a woman who keeps changing his appearance to keep her interest. The tag line being 'Lynx Twist: the fragrance that changes'.
To amplify on-screen activity Lynx also sampled the new Lynx Twist at 19 ODEON sites nationwide.
Targeting a unique cinema audience Lynx showcased it's new commercial in cinema with an audience guaranteed package.
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| CLIENT | UNILEVER |
| CREATIVE AGENCY | BBH |
| MEDIA AGENCY | MINDSHARE |
| CAMPAIGN DATES | 29 JANUARY 2010 - 18 MARCH 2010 |
| CINEMA CAMPAIGN | AGP, SAMPLING |
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