Creative Case Studies
Heineken - Walk In Fridge
Author:
Audience Profile:
Category:
Opportunity:
Campaign Objective:
Heineken target adult cinemagoers with new Walk In Fridge creative
Whats better than a walk-in wardrobe?
The creative shows a housewarming party with a woman showing her friends around and finally unveiling her new walk-in wardrobe. Her friends are understandabley excited. Their screams are soon drowned out by other screams coming from somewhere else in the house.
Targeting adult cinemagoers the ad aired with films where no more than 25% of the audience were under 18 as part of an Alcohol Package.
| CLIENT | HEINEKEN UK |
| MEDIA AGENCY | STARCOM MEDIAVEST GROUP |
| CAMPAIGN DATES | 20 AUGUST - 11 NOVEMBER 2010 |
| CINEMA CAMPAIGN | ALCOHOL PACKAGE |
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