See you in two weeks

For the lucky 14th episode of From The Red Carpet we chatted with ‘Despicable Me’s Steve Carell about the super-absorbent qualities of Minions. Plus, Justin Timberlake sat down with us to discuss his new flick ‘The Social Network’. Phew, all in a day’s work.

From the Red Carpet (FTRC) is a 60" entertainment slot that features bespoke content including exclusive interviews with stars, footage from premieres and film sets as well as the latest film news.  Running in every DCM digital cinema in the UK, the shows are intended to connect with an opinion-forming 15-to-34-year-old youth audience.

Advertisers are able to tie up with the entertainment slot for sponsorship bumpers and on-screen logos as well as the potential to place fresh products and services within the content.  There are also wider opportunities for joint brand extensions such as iPhone apps and opportunities to create further interactive experiences for consumers.

The show is supported by online activity FTRC.COM and a free iPhone App with content will be refreshed every two weeks. The 60-second show will run ahead of the film trailers for every film showing at DCM's digital UK cinemas.