The 60" show interviews stars on the red carpet at the BAFTA's 2010

Guy Pearce and Jason Isaacs are asked about what strange things crazy fans have done to them and Matt Damon reveals why he is so frightened of Jason Isaacs moustache.

From the Red Carpet (FTRC) is a 60" entertainment slot that features bespoke content including exclusive interviews with stars, footage from premieres and film sets as well as the latest film news.  Debuting on 5th March and running in every DCM digital cinema in the UK, the shows are intended to connect with an opinion-forming 15-to-34-year-old youth audience.

Advertisers are able to tie up with the entertainment slot for sponsorship bumpers and on-screen logos as well as the potential to place fresh products and services within the content.  There are also wider opportunities for joint brand extensions such as iPhone apps and opportunities to create further interactive experiences for consumers.

The show will be supported by online activity and the content will be refreshed every two weeks. The 60-second show will run ahead of the film trailers for every film showing at DCM's digital UK cinemas.