Campaign Gallery
Flake - Sampling
Author:
Audience Profile:
Category:
Opportunity:
Campaign Objective:
Cadbury uses cinema foyers to sample the Flake Praline, Original and Dark to female cinemagoers
Flake sampling across 30 ODEON sites
Flake sampling took place at 30 ODEON sites Nationwide on 11 and 14 February and 18 and 21 March 2007.
- Two promotional staff distributed samples of the Flake range: Praline, Original and Dark
- Samples were aimed at all cinema goers with a female bias
The results
| 161,200 |
| Total samples distributed |
 |
 |
| CLIENT | CADBURY FLAKE |
| CINEMA CAMPAIGN | SAMPLING |
Find a campaign
