DCM Creative Case Studies

SKY 3D Foyer Demonstrations

Wed, 25 Jan 2012 17:12:41 +0000

Sky utilised cinema foyers to promote their 3D channels and the endorsement of LG’s 3D TV’s.

Audience profile: Male, Female, Youth (15-24), ABC1

Nina Ricci L'Elixir Sampling

Wed, 23 Nov 2011 18:03:18 +0000

Nina Ricci utilised the spacious cinema foyers and engaged audience to promote her new fragrance, L'Elixer

Audience profile: Female

British Red Cross - Life. Live It

Thu, 15 Sep 2011 10:30:33 +0100

Brand New School’s new London studio has created a hard-hitting cinema ad for the British Red Cross

Audience profile: Youth (15-24)

LG ‘Life’s Good Lounge’

Mon, 05 Sep 2011 09:29:06 +0100

LG used cinema foyers to raise brand awareness

Audience profile: Male, Youth (15-24)

Random House 'Ranger's Apprentice' Sampling

Mon, 05 Sep 2011 09:24:42 +0100

Book publisher Random House used cinema foyers to sample 'Ranger's Apprentice 1: The Ruins of Gorlan' to their target market

Audience profile: Youth (15-24)

BMW Origins Film Season

Wed, 24 Aug 2011 15:13:51 +0100

BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse Cinemas to sponsor its four week Origins Film Season.

Audience profile: Male

Sky Sports

Mon, 25 Jul 2011 09:04:40 +0100

Sky Sports takes to the big screen to promote the start in the new football season

Audience profile: Male

Nike Action Sports

Thu, 21 Jul 2011 11:44:19 +0100

Nike utilises the power of cinema to wow audiences with their latest campaign for Nike Action Sports

Audience profile: Male, Female

A Day In The Life Of An Audi Driver

Thu, 21 Jul 2011 10:25:58 +0100

Audi bring their latest campaign to the big screen and in turn hit the UK's largest ever opening weekend!

Audience profile: Male

Bacardi - Manifesto

Thu, 21 Jul 2011 10:14:59 +0100

Barcardi target national cinemagoers with new Manifesto cinema advertising

Audience profile: Alcohol(18+)

CCGB Coca Cola 125 - Cinema 2011

Wed, 06 Jul 2011 11:04:12 +0100

Coca Cola celebrate 125 years with new nostalgic cinema advertising campaign

Audience profile: Male, Female, Youth (15-24)

Tennents Too Loud

Tue, 05 Jul 2011 10:23:50 +0100

Tennents turn up the volume for their latest ad campaign

Audience profile: Male, Alcohol(18+)

Magners Original - Bees

Mon, 04 Jul 2011 09:44:43 +0100

Magners uses cinema advertising for the latest installment of 'There's Method in the Magners' campaign

Audience profile: Alcohol(18+)

Hewlett Packard - Plan B

Thu, 30 Jun 2011 11:27:03 +0100

Hewlett Packard and Plan B undertake a cinema campaign with a difference

Audience profile: Male, Female

CCGB Diet Coke - Maniac

Tue, 31 May 2011 12:39:12 +0100

Targeting national cinemagoers Diet Coke encourages us to 'Love it Light'

Audience profile: Female

COI - It Doesn't Have To Happen

Tue, 24 May 2011 10:13:28 +0100

COI target youth cinemgoers with 'It Doesn't Have To Happen' in cinema campaign

Audience profile: Youth (15-24)

Woolworths

Tue, 24 May 2011 09:33:17 +0100

Woolworths needed to create awareness of their new online store and product offering amongst their key target audience in a fun and engaging way.

Audience profile: Family

Puma Branding - Social

Sun, 22 May 2011 19:14:04 +0100

Puma use cinema advertising for new 'social' creative

Audience profile: Male, Female, Youth (15-24), ABC1

Atout De France Seaside - See and Sea

Sun, 22 May 2011 19:12:51 +0100

Atout de France show cinemagoers the French seaside in new cinema advertising

Audience profile: Male, Female, Youth (15-24), ABC1

Ford Focus - C346 Cinema

Sun, 22 May 2011 19:11:47 +0100

Ford drives onto the big screen with new cinema advertising campaign for the Ford Focus

Audience profile: Male, Female, Youth (15-24), ABC1

Adidas - Game Face

Sun, 22 May 2011 19:11:05 +0100

Adidas hit the big screen with new cinema advertising campaign

Audience profile: Male, Female, ABC1

Bethesda Brink - Cinema 2011

Sun, 22 May 2011 19:10:42 +0100

Bethesda Softworks use cinema advertising for new Brink computer game

Audience profile: Male, Youth (15-24)

Opera North - Cinema 2011

Tue, 10 May 2011 11:05:30 +0100

Opera North use cinema advertising to showcase up coming Opera performances

Audience profile: Male, Female, Youth (15-24), ABC1

Sky Anytime + - Morte d'Arthur

Tue, 10 May 2011 11:05:17 +0100

Sky use cinema advertising and King Arthur for new Sky + Anytime on demand TV service

Audience profile: Male, Female, Youth (15-24)

CCGB Diet Coke - Handbag

Tue, 10 May 2011 11:03:16 +0100

Coca Cola lightens up with new cinema advertising campaign for diet coke

Audience profile: Female