DCM Creative Case Studies

Channel Four - The Inbetweeners

Tue, 07 Sep 2010 08:42:23 +0100

Channel Four target national cinemagoers with cinema advertising for the new series of the inbetweeners

Audience profile: Male, Female, Youth (15-24)

Peroni - Timeless 40

Mon, 06 Sep 2010 15:11:45 +0100

Peroni target national cinemgoers with new Timeless 40 cinema advertising

Audience profile: Alcohol(18+)

French Connection The Woman - Cinema 2010

Mon, 06 Sep 2010 14:45:39 +0100

French Connection return to cinema advertising with second The Woman creative.

Audience profile: Female

French Connection Man - Cinema 2010

Mon, 06 Sep 2010 14:32:37 +0100

French Connection return to cinema advertising with second The Man creative.

Audience profile: Male

Chanel Bleu de Chanel - Cinema 2010

Mon, 06 Sep 2010 14:19:56 +0100

Chanel target national cinemagoers with silver spot advertising for Chanel Bleu de Chanel

Audience profile: Male, Female, Youth (15-24), ABC1

BT - BT Infinity

Mon, 06 Sep 2010 14:19:18 +0100

BT launches its first cinema advertising campaign in seven years using the medium to target specific geographical areas.

Audience profile: Male, Female, Youth (15-24), ABC1

Jack Daniels - Film Previews

Thu, 02 Sep 2010 13:07:18 +0100

Jack Daniels showcase eight minutes of creative in a solus ad reel with previews of The Expendables and Salt

Audience profile: Male, Female, Alcohol(18+)

Balieys - Film Preview

Thu, 02 Sep 2010 13:07:08 +0100

Balieys sponsor 'Intolerable Cruelty' film previews for the new Bailey's Glide

Audience profile: Alcohol(18+), ABC1

FRijj - Four Ridges Must Be Destroyed

Thu, 02 Sep 2010 13:06:03 +0100

Quirky milkshake brand FRijj wanted to build on brand affinity with their core consumer base of 16-24 year olds in a unique and engaging way.

Audience profile: Male, Female, Youth (15-24)

VW Polo - Timeless Film Festival

Thu, 02 Sep 2010 13:05:39 +0100

VW wanted to promote the new VW Polo with a bespoke film season

Audience profile: Female, Youth (15-24)

WKD - Film Season

Thu, 02 Sep 2010 13:05:30 +0100

WKD target male cinemagoers with a bespoke Original Gangster film season

Audience profile: Male, Alcohol(18+)

Gillette Venus - Film Season

Thu, 02 Sep 2010 13:02:50 +0100

The Gillette Venus 'Get Closer' film season season brought back some of cinema's 'closest' moments to the big screen.

Audience profile: Female

Old Spice - The Man Your Man Could Smell Like

Fri, 27 Aug 2010 14:24:22 +0100

Old Spice targets cinemagoers with new direction cinema advertising

Audience profile: Male, Female, Youth (15-24)

FTRC - From The Red Carpet #12

Thu, 26 Aug 2010 11:50:31 +0100

Hot off the press, or in this case the edit suite, is From The Red Carpet's latest programme, Episode 12

Audience profile: Male, Female, Youth (15-24)

RBS - Customer Charter

Tue, 24 Aug 2010 17:14:51 +0100

Royal Bank of Scotland uses cinema advertising to launch the customer charter

Audience profile: Male, Female, Youth (15-24), ABC1

Buxtons - Droplet

Tue, 24 Aug 2010 17:14:42 +0100

Buxtons use the massive cinema screen and surround sound to showcase new droplet creative

Audience profile: Male, Female, Youth (15-24), ABC1

Kelloggs Crunchy Nut - Diversion

Tue, 24 Aug 2010 17:11:04 +0100

Kelloggs show how far a crunchy nut will go with new Diversion cinema advertising

Audience profile: Male, Female, Youth (15-24)

Heineken - Walk In Fridge

Tue, 24 Aug 2010 17:10:32 +0100

Heineken target adult cinemagoers with new Walk In Fridge creative

Audience profile: Male, Alcohol(18+)

Arla Foods Anchor - Made By Cows

Tue, 24 Aug 2010 17:10:11 +0100

Arla Foods air new 'Made by Cows' creative in new cinema advertising campaign

Audience profile: Male, Female, Youth (15-24)

Camelot Euromillions - Paintball

Tue, 24 Aug 2010 17:09:36 +0100

Camelot advertise Euromillions in cinema with new paintball campaign

Audience profile: Male, Female, Alcohol(18+)

FTRC - From The Red Carpet #11

Tue, 24 Aug 2010 17:08:54 +0100

FTRC talks to the cast at the premiere of The A-Team and Knight & Day

Audience profile: Youth (15-24)

FTRC - From The Red Carpet #10

Tue, 24 Aug 2010 17:08:45 +0100

Twilight Eclipse stars Kellan Lutz and Ashley Greene chat to Kim in the latest show 'From the Red Carpet' (FTRC).

Audience profile: Youth (15-24)

TFL On Pedals Cycling - Cinema 2010

Tue, 24 Aug 2010 17:08:32 +0100

Travel for London use cinema advertising in London cinemas to promote On Pedals For Cycling campaign

Audience profile: Male, Female, Youth (15-24), ABC1

ITV Drama - Bouquet of Barbed Wire

Tue, 24 Aug 2010 16:58:11 +0100

ITV advertise upcoming drama series Bouquet of Barbed Wire on national cinema screens

Audience profile: Male, Female, Youth (15-24), ABC1

Intel Corporation (UK) - Swallow

Tue, 24 Aug 2010 16:57:21 +0100

Intel advertise the new Intel Core i5 processor with Dreamworks penguins in cinema

Audience profile: Male, Female, Youth (15-24)