Open happiness

The 60" cinema advert shows a bunch of enterprising wildlife including ladybirds, grasshoppers and bees as they work together to take off with a bottle of coca cola whilst its owners sleeps in the sun on a picnic blanket. The soundtrack is provided by Sergei Prokofiev compesition of Peter and the Wolf .

The cinema advert first aired on TV in America during the 2009 Superbowl.

Targeting national cinemagoers the ad airs with films at Cineworld, Vue and Hollywood sites as part of an audience gauranteed package.