Do you want to see my X?

The hotly anticipated commercial for Calvin Klein’s newly launched X underwear range will hit DCM screens exclusively on Friday, for one week only.

The advert has Spanish tennis player Fernando Verdasco, Japanese soccer player Hidetoshi Nakata and American actors Kellan Lutz and Mehcad Brooks asking viewers; “Do you want to see my X?”

The imagery for the campaign includes stills by fashion photographer Mikael Jansson and digital films produced by Darius Khondji.  Played out in seductive black and white, apart from a cheeky red X, the men seduce by talking directly to the camera.  As the camera pans their perfect torsos, the 'X' effectively draws the viewer’s attention to their Calvin Klein underwear.

The steamy ad is set to delight audiences on the big screen and will launch with Russell Brand’s latest film offering Get Him To The Greek on the 25 June nationwide.

http://www.xmarkyourspot.com/

http://www.brandrepublic.com/news/1011835/calvin-klein-launch-cinema-campaign-x-underwear/