Creative Case Studies

Cadbury's Flake - Fabric Folds

Author:

Gareth Wragg

Audience Profile:

Male

Female

Youth (15-24)

Category:

Food

Opportunity:

Ad Reel

Campaign Objective:

Brand Image

Cadburys move in new direction with new flake advert fearturing a more fashion focused approach

The 60" advert features Russian model Yulia Lobova twirling in a dress made of over 200 metres of fabric, created by couture designer Antony Price.

Targeting national cinemagoers, the ad is aired with films as part of an audience guaranteed package.

Audience profile By Category By Opportunity By Campaign Objective