Creative Case Studies
Buxtons - Droplet
Category:
Opportunity:
Campaign Objective:
Buxtons use the massive cinema screen and surround sound to showcase new droplet creative
A drop of pure britain
The creative, by Publicis shows a raindrops journey from the sky some 500 billion years ago, travelling through the earth and finally ending up in a bottle opf Bustons water.
Targeting national cinemagoers the ad aired with films as part of an audience guaranteed package.
| CLIENT | NESTLE - BUXTONS |
| MEDIA AGENCY | MINDSHARE |
| CREATIVE AGENCY | PUBLICIS |
| CAMPAIGN DATES | 20 AUGUST - 23 SEPTEMBER 2010 |
| CINEMA CAMPAIGN | AGP |
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