Feeling good, feeling bold

The on-screen creative, by Grey London features a young boy wearing a freshly washed sweater is embarrassed by being hugged everywhere he goes, as fragrances are released each time. The narrator introduces the range of fresh fragrances from the Bold 2 in 1 collection, which she advises gives bursts of fragrance all day long.

The on-screen campaign was amplified with a foyer campaign in 25 ODEON and Cineworld sites including sampling and standee.

Bold 2 in 1 Brand Ambassadors sampled new Bold 2 in 1 with Perfume Micro Capsules Nationwide at regional cinemas. Two Brand Ambassadors at each cinema were each provided with a Bold 2 in 1 branded T shirt to wear for brand presence and advertising. Each location also had a washing basket as their sample carrier which was to create some further visual components.

Targeting family audiences the on-screen campaign ran with films such as How To Train Your Dragon as part of a film specific package.

www.boldhugs.com