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Aquafresh 'Amazing Mums'
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Aquafresh encouraged kids to tell their mums how amazing they are with booths in cinema foyers at selected sites.
Aquafresh ran a national multi-media campaign called 'Amazing Mums’ targeting mums with kids.
As part of the campaign, booths were installed into selected cinemas, where kids could be videoed with their mum to say how Amazing their mums are.
The videos were put onto the Amazing Mums Aquafresh microsite where they would be entered into a competition for the chance to win thousands of prizes to reward Mums.
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