Cinema provides unique audiences

• Cinemagoers are light TV viewers enabling brands to reach a unique audience
• There are on average 10 new films released each week enticing a broad range of the population

Large captive audiences

• The CAA estimate around 174 million people will visit the cinema in 2010 – the equivalent of filling the O2 arena every single hour, 24 hours a day, every day of the year with a unique, captive audience

Low ad avoidance and deep engagement

• Cinema has the lowest ad avoidance of all media as cinemagoers perceive the ads as part of the overall experience. 
• They are also in a relaxed and excited but most importantly focussed on the big screen forming a deep engagement with brand messages

Appeal and motivation to purchase increased

• It’s proven that cinema has a deep message out take because of high attention and improved ability to remember detail
• Cinema advertising has 8 times greater impact than tv

Dual viewing – increasing talkability

• Cinema is a social event with an average party of 3 providing a rare opportunity to bond with family and peers
• This group experience fuels word-of-mouth of what’s on screen
• Social networking fuels buzz and advocacy around films and brands

3D – the impact is undisputed!

• 3D is revolutionising the cinema experience providing an even deeper immersive experience.  With over 80% of Avatars Box Office success coming from the 3D version you can reach huge numbers with greatest ever impact

Adds incremental reach on to a multimedia campaign

• We have proven that cinema ads incremental reach on to your multimedia campaign