Digital & 3D
The past few years have been spent gaining consensus among industry stakeholders and agreeing Digital Cinema standards which has seen the speed of take up acceleate significantly.
One global digital standard for showing Hollywood movies has now been agreed for both Digital Cinema Projectors and playback systems. This means that studios will be able to release their movies in one standard digital format which can then be compressed and encrypted before being sent to cinemas.
UK Screen Roll-Out
Consumer demand for specialised films, such as foreign language films or documentaries, often outstrips supply of release prints due to the cost of 35mm (a digital copy costs around one tenth of a 35mm print).
Digital Benefits
The key benefits for advertisers are linked to the benefits digital brings to the cinema industry:
- Increased diversity of film product, encouraging greater audiences (e.g. 3D)
- Opportunities to generate revenue from alternative content (e.g. Live events)
- Better quality cinema experience
Other benefits involve the increased flexibility:
- Shorter lead times
- Greater creative flexibility
- More targeted campaigns
Did you know?
3D ADVERTISING WORKS – HERE'S THE PROOF
"The decision to use 3D cinema for our client felt natural as we wanted to add an extra dimension to what was already an engaging advert.
The 3D medium helped to make that engagement more powerful for our audience, and worked very well in the cinema environment"
Mark Graeme
Abbott Mead Vickers BBDO
