Integrated Campaigns
We have proven that when planned strategically alongside other media cinema can an incredibly powerful ROI medium
Purchase consideration
- For Aviva, cinema helped their TV campaign work harder by increasing consideration to take up insurance from 69% from TV alone to 78% adding cinema to their campaign.
Read more - Cinema increased consideration to use Lloyds TSB as a first choice by 10%
Read more - Cinema increased motivation to purchase McCains Rustics by 8% over and above their TV campaign
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Incremental reach
- For a recent campaign for McCains cinema brought a significant amount of incremental reach (+7%) over and above TV which increases further with multiple visits
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Brand awareness and appeal
Did you know?
CINEMA WORKED FOR MCCAIN – HERE'S THE PROOF
"We used cinema as a great way of engaging a young, upmarket, female audience.
Cinema added significant incremental reach to the campaign (7%), over and above TV, helping to drive awareness and purchase consideration both key metrics for driving sales.
We'd definitely consider using cinema again in the future"
Rachael Smith
Group Product Manager Chips
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