DCM Research Case Studies

The Awards Season

Fri, 27 Jan 2012 10:40:08 +0000

Starting Sunday 15 Jan with the Golden Globes and ending at the 84th Oscars on 26 Feb, the film world is going red carpet crazy. Below, we outline what the film season is and what sort of audience it attracts.

Audience profile: ABC1

Cinema Offers A Unique Destination For Housewives With Kids

Mon, 05 Dec 2011 09:43:21 +0000

Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach houswives with children.

Audience profile: Family

Barclaycard Mobile Payments Cinema Case Study

Wed, 26 Oct 2011 19:35:20 +0100

Barclaycard ‘Rollercoaster’ ad had been running successfully on TV for almost two years. However, the ability to pay via mobile led to them back to the big screen once again.

Accompanied by £2m TV spend and a digital viral element, it was time to fasten your seatbelts…

Audience profile: Male, Female

How cinema complimented Co-op's 'Passionate Plea' campaign

Tue, 11 Oct 2011 15:20:10 +0100

The Co-operative Food launched a cinema advert to run alongside their new TV campaign ‘Passionate Plea’

Audience profile: Family

Cinema boosts consumer response for Santander’s ‘switch’ campaign

Mon, 22 Aug 2011 11:02:18 +0100

To understand what contribution the cinema element of the 'Switch' campaign had on brand health metrics and response to advertising creative

Audience profile: Family

Cinema sponsorship can reinforce your brand

Fri, 12 Aug 2011 12:40:50 +0100

Our research shows that cinema partnerships can drive significant uplift in brand awareness awareness

Audience profile: Male

Butlins sponsors ODEON kids club

Fri, 16 Jul 2010 11:46:35 +0100

Ultimately there was a strong synergy between Butlins and Kids Club

Audience profile: Family

Cinema helped Aviva TV campaign work harder

Fri, 09 Jul 2010 12:47:26 +0100

Aviva's brand tracking agency, ICM identified that cinema made their TV campaign work harder

Audience profile: Male, Female, Youth (15-24), 25+, ABC1

Cinema increased consideration to use Lloyds TSB as a first choice

Fri, 23 Apr 2010 12:40:27 +0100

Cinema achieved extra campaign cut through in terms of ad recognition and message for Lloyds TSB

Audience profile: Male, Female, Youth (15-24)

Cinema adds incremental reach to McCain multimedia campaign

Mon, 15 Mar 2010 15:17:38 +0000

Cinema brought a significant amount of incremental reach over and above TV to the new McCain Rustic Oven Chips multi media campaign

Audience profile: Female, ABC1

Cravendale proves cinemas worth

Thu, 01 Jan 1970 01:00:00 +0100

Cravendale proves the incremental benefit cinema brings over and above the current media lay-down

Audience profile: Male, Female

Bepanthen ‘Mummy Mates’ Research Findings

Thu, 01 Jan 1970 01:00:00 +0100

Bepanthen recently completed a campaign promoting baby friendly film screenings at local cinemas

Audience profile: Female, 25+

Pre-reel sponsorship improved Red Bull's brand recognition

Thu, 01 Jan 1970 01:00:00 +0100

In April 2011 Red Bull launched a new campaign, featuring extreme sports footage shown before the normal advertising reel as well as brand advertising featuring the Zebra cartoon

Audience profile: Youth (15-24)