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Cinema adds incremental reach to McCain multimedia campaign

Cinema brought a significant amount of incremental reach over and above TV to the new McCain Rustic Oven Chips multi media campaign

Butlins sponsors ODEON kids club

Ultimately there was a strong synergy between Butlins and Kids Club

The Awards Season

Starting Sunday 15 Jan with the Golden Globes and ending at the 84th Oscars on 26 Feb, the film world is going red carpet crazy. Below, we outline what the film season is and what sort of audience it attracts.

Cinema Offers A Unique Destination For Housewives With Kids

Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach houswives with children.

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Did you know?

Our research team are on hand to prove that cinema is a vital part of any media plan.

WHAT CAN WE DO?

• Prove that cinema can pay back in
terms of ROI

• Work with clients research agencies to
understand cinemas effect on brand
values

• Demonstrate how cinema can work as
part of multi-media campaign

• Prove that cinema can add cost effective,
incremental reach to a campaign by
using IPA Touchpoints

Research is tailored to meet each client’s individual needs.

For further information, contact us.