Buying On Screen
Premiere Youth (15-24)
You can effectively target a youth cinema going audience by buying on screen with a premiere youth package.
- Inappropriate film product is deleted from the package for up to 30% of total impacts, significantly improving the male profile required
- Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
- Impacts are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of over delivery, those admissions are free.
- Available either Nationally or by TV region
Production
Cinema commercials are shown on 35mm and 70mm film or increasingly 3D and digital. If your advert has already been produced for TV transferring it for cinema is simple, we can take care of everything for you.
Clearance
All cinema adverts need to be cleared before production by the Cinema Advertising Association and the BBFC to ensure your campaign meets industry standards.
Did you know?
100+
Pieces of research have been undertaken by DCM which prove the effectiveness of cinema as an advertising medium.
