Buying On Screen
Awards
The hype surrounding the various film awards early in the year drives cinema impacts, delivering an upmarket ABC1 cinemagoing audience.
This audience is older than both the mainstream cinema audience and the population as a whole. They are also more upmarket than the mainstream cinema audience with a high proportion of ABC1s.
In 2011 we are estimating the awards season will generate 40.8 million industry impacts*.
Highlights of the films included in the 2011 awards package include: The King's Speech, True Grit, Hereafter, The Fighter and Black Swan.
Advertisers taking advantage of the awards season in 2010 included: Toyota, Peugeot, Virgin Media, American Express, Jaguar, Blackberry and O2.
For further information about how the awards package can work for you and your brand, contact us.
Production
Cinema commercials are shown on 35mm and 70mm film or increasingly 3D and digital. If your advert has already been produced for TV transferring it for cinema is simple, we can take care of everything for you.
Clearance
All cinema adverts need to be cleared before production by the Cinema Advertising Association and the BBFC to ensure your campaign meets industry standards.
*Source: Cinema Advertising Association
