Buying On Screen

The Alcohol Package is a cost effective way of reaching the adult cinema audience while ensuring alcohol advertisements are only shown with appropriate films. 

• The Alcohol Package is similar to the Audience Guaranteed Package but all films deemed to have an audience comprising of 75% or more over the age of 18 are removed. To achieve this, a 35% admissions filter is applied. 
• Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
• Impacts are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of over delivery, those admissions are free of charge.
• The Alcohol Package is available nationally or by television region.

Production

Cinema commercials are shown on 35mm and 70mm film or increasingly 3D and digital.  If your advert has already been produced for TV transferring it for cinema is simple, we can take care of everything for you.

Clearance

All cinema adverts need to be cleared before production by the Cinema Advertising Association and the BBFC to ensure your campaign meets industry standards.