Buying On Screen

The Alcohol Package is designed to ensure that alcohol brands can target the highly relevant adult cinema audience whilst ensuring that their advertisements are only shown with appropriate films.

• The Alcohol Package is similar to the Audience Guaranteed Package but only films deemed to have an audience of 75% or more over the age of 18 are included.
• Costs are calculated using a fixed cost per thousand and a seasonally adjusted admission base. 
• Impacts are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI.
• The Alcohol Package is available nationally or by TV region.

Production & Clearance

Standard production and clearance rules apply.