Buying On Screen

On screen cinema advertising is available in weekly blocks running Friday to Thursday. The minimum time unit available is 5 seconds. Guaranteed impacts can be bought nationally, by TV region, following specific films or by nominating individual screens.

To make buying on screen easier we offer packages that include films that target specific cinema audiences.

Measuring effectiveness

Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media

Cinema campaigns, just like other media, can be measured by coverage and frequency. The coverage is the proportion (%) of a target audience who have been to the cinema and therefore exposed to a campaign. The frequency is the number of times those people will be exposed to the activity (number of times they go to the cinema).

The Cinema Advertising Association (CAA) uses the annual FAME and weekly Film Monitor surveys to calculate coverage and frequency. From this, we are able to run coverage and frequency for multiple audiences and buying routes.

Production

Cinema commercials are shown on 35mm & 70mm film or digital and 3D.  If your advert has already been produced for TV transferring it cinema is simple, we can take care of everything for you.

Clearance

All cinema adverts need to be cleared before production by the Cinema Advertising Association and the BBFC to ensure your campaign meets industry standards.