Audience Insights
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Snacks are an important part of the cinematic experience
Opportunity:
Cinemagoers agree that: "‘A visit to the cinema wouldn’t be the same without cinema snacks"
| 15 – 24 YEAR OLDS | 40% AGREE |
| 25 – 34 YEAR OLDS | 46% AGREE |
| 35 – 44 YEAR OLDS | 42% AGREE |
| 45+ YEAR OLDS | 27% AGREE |
| HOUSEWIVES WITH KIDS | 56% AGREE |
Source notes: FAME 2009
Base: All 15+ cinemagoers
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