Audience Insights
With so much competition for attention, word of mouth plays a key role for consumers.
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) ABC1
Category: Entertainment and Media
86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...
Audience profile: Male Female Youth (15-24) Family ABC1
Category: Entertainment and Media
The idea of FTRC - From the Red Carpet was discussed with a focus group of 15 -34 year olds, to see if it would interest them.
Audience profile: Male Female Youth (15-24)
Category: Entertainment and Media
What days of the week are popular to visit the cinema for all cinemagoers?
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
What days of the week are popular to visit the cinema for family cinemagoers
Audience profile: Family
Category: Entertainment and Media
What days of the week are popular to visit the cinema for 15 - 34 year old cinemagoers?
Audience profile: Male Female Youth (15-24) ABC1
Category: Entertainment and Media
This key consumer group will talk about your product, make recommendations and amplify your message.
Audience profile: Male Youth (15-24) 25+
Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
Vox pops of young people talking about what going to the cinema means to them.
Audience profile: Youth (15-24)
Category: Entertainment and Media
Vox pops asking cinemagoers what they think of the FTRC show
Audience profile: Male Female Youth (15-24)
Category: Entertainment and Media
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