Audience Insights

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Cinema ads generate the highest levels of word of mouth

With so much competition for attention, word of mouth plays a key role for consumers.

Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) ABC1

Category: Entertainment and Media

Cinema is the most enjoyed activity out of the home

86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...

Audience profile: Male Female Youth (15-24) Family ABC1

Category: Entertainment and Media

Youth response to FTRC entertainment show idea

The idea of FTRC - From the Red Carpet was discussed with a focus group of 15 -34 year olds, to see if it would interest them.

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

What day do all cinemagoers visit the cinema?

What days of the week are popular to visit the cinema for all cinemagoers?

Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1

Category: Entertainment and Media

What day do families visit the cinema?

What days of the week are popular to visit the cinema for family cinemagoers

Audience profile: Family

Category: Entertainment and Media

What day do 15 - 34 year olds visit the cinema?

What days of the week are popular to visit the cinema for 15 - 34 year old cinemagoers?

Audience profile: Male Female Youth (15-24) ABC1

Category: Entertainment and Media

15-34 male cinemagoers are highly influential

This key consumer group will talk about your product, make recommendations and amplify your message.

Audience profile: Male Youth (15-24) 25+

Cinema delivers low ad avoidance & high engagement

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1

Category: Entertainment and Media

What does going to the cinema mean to youth audiences

Vox pops of young people talking about what going to the cinema means to them.

Audience profile: Youth (15-24)

Category: Entertainment and Media

FTRC - What does the audience think?

Vox pops asking cinemagoers what they think of the FTRC show

Audience profile: Male Female Youth (15-24)

Category: Entertainment and Media

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