Audience Insights

How do cinemagoers who attend previews feel about the film?

What are the characteristics of cinemgoers that attend film previews?

What do cinemagoers think about 3D?

With so much competition for attention, word of mouth plays a key role for consumers.

86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...

Dwell time in foyers lead to high advertising exposure

Jon Savage on the link between cinema and teenagers

Films shown in 3D take up to 4 times more at the box office than their 2D version

What are the audience profile for family films within the family focus package?

What are the audience profile for UK cinemagoers?

Arthouse cinema's attract an older and more affluent ABC1 audience

Vox pops on young people and how they talk about films - through social media and word of mouth

Since claimed recognition can be unreliable, isolating the effect of cinema is key.

The idea of FTRC - From the Red Carpet was discussed with a focus group of 15 -34 year olds, to see if it would interest them.

What days of the week are popular to visit the cinema for all cinemagoers?

What days of the week are popular to visit the cinema for 15-24 year old cinemagoers?

What days of the week are popular to visit the cinema for family cinemagoers

What days of the week are popular to visit the cinema for 15 - 34 year old cinemagoers?

Following the commercial success of Avatar in 3D we wanted to know what cinemagoers thought about 3D and 3D advertising.