Audience Insights

How do cinemagoers who attend previews feel about the film?

What are the characteristics of cinemgoers that attend film previews?

What do cinemagoers think about 3D?

With so much competition for attention, word of mouth plays a key role for consumers.

86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...

Dwell time in foyers lead to high advertising exposure

How much time do cinemagoers spend in the cinema foyer?

Films shown in 3D take up to 4 times more at the box office than their 2D version

What are the audience profile for UK cinemagoers?

Cinema goers agree that: "‘A visit to the cinema wouldn’t be the same without cinema snacks"

The idea of FTRC - From the Red Carpet was discussed with a focus group of 15 -34 year olds, to see if it would interest them.

What days of the week are popular to visit the cinema for all cinemagoers?

What days of the week are popular to visit the cinema for 15-24 year old cinemagoers?

What days of the week are popular to visit the cinema for 15 - 34 year old cinemagoers?

Following the commercial success of Avatar in 3D we wanted to know what cinemagoers thought about 3D and 3D advertising.

Almost 70% of 35 ABC1s  are cinemagoers having been in the last year. Just under 40% have been in the past 3 months. However, 35+ ABC1s are light TV viewers.

This key consumer group will talk about your product, make recommendations and amplify your message.

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

According the DCM Youth Research which was conducted by CrowdDNA in 2009 youth use social media to organise cinema trips