Audience Insights

86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...

Dwell time in foyers lead to high advertising exposure

What are the audience profile for family films within the family focus package?

Since claimed recognition can be unreliable, isolating the effect of cinema is key.

Cinema goers agree that: "‘A visit to the cinema wouldn’t be the same without cinema snacks"

What days of the week are popular to visit the cinema for all cinemagoers?

What days of the week are popular to visit the cinema for family cinemagoers

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

What percentage of the cinemgoing audience is present for the ad reel?