Audience Insights
What do cinemagoers think about 3D?
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
With so much competition for attention, word of mouth plays a key role for consumers.
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) ABC1
Category: Entertainment and Media
Dwell time in foyers lead to high advertising exposure
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
What days of the week are popular to visit the cinema for all cinemagoers?
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
What percentage of the cinemgoing audience is present for the ad reel?
Audience profile: Male Female Youth (15-24) 25+ Alcohol(18+) Family ABC1
Category: Entertainment and Media
What is the audience profile for films which can run alcohol advertising?
Audience profile: Alcohol(18+)
Category: Entertainment and Media
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