Audience Insights

How do cinemagoers who attend previews feel about the film?

What are the characteristics of cinemgoers that attend film previews?

What do cinemagoers think about 3D?

With so much competition for attention, word of mouth plays a key role for consumers.

86% of consumers agree that cinema is the most enjoyed activity out of the home and not just by young consumers...

Dwell time in foyers lead to high advertising exposure

How much time do cinemagoers spend in the cinema foyer?

Arthouse cinema's attract an older and more affluent ABC1 audience

Since claimed recognition can be unreliable, isolating the effect of cinema is key.

What days of the week are popular to visit the cinema for all cinemagoers?

What days of the week are popular to visit the cinema for 15 - 34 year old cinemagoers?

Following the commercial success of Avatar in 3D we wanted to know what cinemagoers thought about 3D and 3D advertising.

Almost 70% of 35 ABC1s  are cinemagoers having been in the last year. Just under 40% have been in the past 3 months. However, 35+ ABC1s are light TV viewers.

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

What percentage of the cinemgoing audience is present for the ad reel?