Audience Insights

With so much competition for attention, word of mouth plays a key role for consumers.

Dwell time in foyers lead to high advertising exposure

How much time do cinemagoers spend in the cinema foyer?

What are the audience profile for UK cinemagoers?

Arthouse cinema's attract an older and more affluent ABC1 audience

What days of the week are popular to visit the cinema for all cinemagoers?

Following the commercial success of Avatar in 3D we wanted to know what cinemagoers thought about 3D and 3D advertising.

Almost 70% of 35 ABC1s  are cinemagoers having been in the last year. Just under 40% have been in the past 3 months. However, 35+ ABC1s are light TV viewers.

This key consumer group will talk about your product, make recommendations and amplify your message.

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

What percentage of the cinemgoing audience is present for the ad reel?