Over half

Are light TV Viewers* (watch less than 20 hours a week)

64%

Are ‘non’ listeners of commercial radio (listen to less than 1 day per week/none)

60%

Are heavy internet users (every day/most days)

Over a quarter

Are heavy cinemagoers (visiting once a month or more), Index 212. Almost 40% have visited the cinema in the last 3 months, Index 134.

Source: TGI GB 2009.Q1 / Target 15-34 year olds.  *Light TV = 56%. Almost 30% HC = 28%.