3D films achieve an average of 4x the box office revenue of the same film in 2D.

Examples of the popularity of 3D films include Avatar which took almost 90% of its box office from the 3D version and Alice in Wonderland which achieved 81% of revenues from 3D.

(Source: Rentrak EDI, data from 18 Dec 2009 – 13 June 2010)

3D and digital screens are rolling out at a significant rate, with ODEON & UCI Cinemas Group expected to be 100% digital by the end of 2011, and other cinema exhibitors expected to follow suit. Currently there are 663 3D industry screens with DCM representing 78%*.

*Information correct as of 4 June 2010

Source: Rentrack EDI