Audience Insights

Featured Audience Insights
Is 3D here to stay? Is 3D here to stay?
Katie Forcey

What do cinemagoers think about 3D?

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What day do all cinemagoers visit the cinema? What day do all cinemagoers visit the cinema?
Katie Forcey

What days of the week are popular to visit the cinema for all cinemagoers?

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Cinema delivers low ad avoidance & high engagement Cinema delivers low ad avoidance & high engagement
Katie Forcey

Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema.

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Cinema delivers hard to reach youth audiences Cinema delivers hard to reach youth audiences
Katie Forcey

18-24 year olds can be difficult to reach through traditional media such as TV and radio.

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100+

Pieces of research have been undertaken by DCM which prove the effectiveness of cinema as an advertising medium.