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FILM DETAILS
How I Spent My Summer Vacation
Release date
11/05/12
Release size
Saturation
Est box office
£1,000,000
Est UK screens
338
Est DCM impacts
153,808
DCM Guide cost
£12,305
Genre
Action
Audience profilesMale
Youth (15-24)
25+
Youth (15-24)
25+
A career criminal (Gibson) nabbed by Mexican authorities is placed in a tough prison where he learns to survive with the help of a 9-year-old boy.
TRAILER
FILM INFORMATION
Release date
11/05/2012
Cast
Patrick Bauchau, Scott Cohen, Bob Gunton, Dean Norris, Peter Stormare, Mel Gibson
Director
Adrian Grunberg
Certification
15
Distributor
Lionsgate
Source: Cinema Advertising Association (CAA) All film information including release dates, box office results, impacts, screens and audience profiles are estimates only and subject to change.
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