On Wednesday morning, DCM and The Screen converged in the fabulous Dolby Screening room to update the cinema industry on the progress of digital and the new opportunities it affords advertisers.
Digital Cinema Media (DCM) has partnered with Yummi to develop cinime – a mobile application that enables cinemagoers to use their little screen to get more from the big screen. Developed by the cinema industry for the cinema industry, cinime aims to create a dynamic new media experience that enables brands to entertain and engage people before and after the movies.
In the UK, 46% of people (15+) own a smartphone (TGI, 2013), while smartphone penetration amongst the 3.3m (Rentrak, EDI) average weekly cinemagoers is 60% (FAME 2013). Research has also revealed that the average dwell time in the cinema foyer of smartphone users is 15 minutes before the movie, while 50% of respondents are interested in doing some form of integrated activity with their phone in the movie theatre (FAME 2013).
Drawing on DCM’s brand and content expertise and representation of nearly 3,000 screens on behalf of Odeon, Cineworld, Vue and more than 150 independent cinema owners, cinime is designed to enable cinemagoers to opt-in to receive bonus content when they are in the right mindset and the right environment.
Cinemas across the UK are to broadcast live private viewings of the British Museum’s major exhibition Life and Death in Pompeii and Herculaneum on 18 and 19 June.
The exhibition, which runs until 29 September, is the first ever held on these important cities at the British Museum. Focussing on the Roman home and lives of the people who lived nearly 2000 years ago in Pompeii and Herculaneum, the unique live broadcast event will take cinema audiences back in time in the company of renowned experts and practitioners who, alongside live performances of music, poetry and eye-witness accounts, will bring to life extraordinary objects, some never seen outside Italy before. Interviews throughout the exhibition will be intercut with stunning specially recorded films in Italy, showing Pompeii and Herculaneum and the sleeping Vesuvius.
Last week, DCM and Pearl & Dean partnered to present a week of events for Carat on Redefining Cinema.
The programme of events included an introduction to the week from DCM’s Simon Rees, CEO and Joe Evea, Commercial Director and Kathryn Jacob, Chief Executive of Pearl & Dean. They jointly delivered a “state of the nation” session, showing the progress of cinema since switching to digital and the possibilities now available to advertisers using the big screen, such as flexibility in campaign start dates, the ability to book by the day and make copy changes.
Six months ago, on 28 September 2012 DCM flicked the switch on digital operations and embarked on the most significant change in the history of cinema advertising. It has been an ambitious and challenging journey and its successful implementation has been made possible by the support and commitment of all DCM’s exhibitor partners nationwide. With your help, cinema advertising can now compete with other media on a level playing ground as a faster, more flexible, even more creative advertising option. Brands are buying into these new digital benefits meaning that DCM has been able to accept campaigns over the past six months that would not have been possible in the pre-digital world.
Digital Cinema Media (DCM) today announced an exclusive partnership with Primesight one of the UK’s leading outdoor media owners.
This deal will see DCM installing an initial one-hundred interactive poster units in its cinema foyers as part of a multi-million pound digitisation of its estate. Rolling out in some of the biggest sites in the UK including ODEON Leicester Square, Cineworld at the O2 and the highly anticipated new Vue cinema at Westfield Stratford City, this joint venture will allow advertisers new ways to engage and interact with customers across the cinema experience.
The digital outdoor market is one of the fastest growing media sectors, increasing to 37% in 2010 to over £100M, it now accounts for nearly 15% of the total outdoor market demonstrating the demand for digital outdoor and its use as an incredibly effective medium.
DCM and Vue Entertainment have signed a 4 year contract commencing 1st January 2011, giving DCM the exclusive rights to sell all of Vue Entertainment’s on screen advertising covering all 67 of its state-of-the-art multiplex cinemas in the UK. DCM was formed two years ago and since then it has pro-actively pursued innovative ways for [...]