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	<title>Digital Cinema Media - Cinema Advertising - Blog &#187; True Grit</title>
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	<description>Cinema Advertising: The Ultimate Brand Experience</description>
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		<title>Impacts &#8211; February 2011</title>
		<link>http://www.dcm.co.uk/blog/2011/03/18/february-impacts-2011/</link>
		<comments>http://www.dcm.co.uk/blog/2011/03/18/february-impacts-2011/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 21:30:29 +0000</pubDate>
		<dc:creator>Richard Flynn</dc:creator>
				<category><![CDATA[Box Office]]></category>
		<category><![CDATA[CAA Admissions]]></category>
		<category><![CDATA[Film News]]></category>
		<category><![CDATA[Black Swan]]></category>
		<category><![CDATA[Gnomeo & Juliette]]></category>
		<category><![CDATA[Paul]]></category>
		<category><![CDATA[The Fighter]]></category>
		<category><![CDATA[The King's Speech]]></category>
		<category><![CDATA[True Grit]]></category>

		<guid isPermaLink="false">http://www.dcm.co.uk/blog/?p=53</guid>
		<description><![CDATA[<a rel="attachment wp-att-56" href="http://www.dcm.co.uk/blog/2011/03/18/february-impacts-2011/february-review/"><img class="alignnone size-full wp-image-56" title="FEBRUARY-REVIEW" src="http://www.dcm.co.uk/blog/wp-content/uploads/2011/05/FEBRUARY-REVIEW.jpg" alt="February impacts 2011" width="550" height="111" /></a>

February’s industry impacts totalled a massive 17.2m, which was +15.8% up against February 2010. This is the best <a href="/film/box-office?page=2&#38;&#38;period=month&#38;country=uk">February box office</a> result in nine years, and the second best result of all time, behind 2002's 19m.

Another record broken this year was the <a href="/film/box-office?page=2&#38;&#38;period=month&#38;country=uk">month's total box office</a>; with February generating £112.1m (+19.4% YoY), the highest ever box office result for February of all time and also the first to break past the £100m barrier! Year to date we now stand at 32.5m and up a healthy +10.1% YoY.]]></description>
				<content:encoded><![CDATA[<p><a rel="attachment wp-att-56" href="http://www.dcm.co.uk/blog/2011/03/18/february-impacts-2011/february-review/"><img class="alignnone size-full wp-image-56" title="FEBRUARY-REVIEW" src="http://www.dcm.co.uk/blog/wp-content/uploads/2011/05/FEBRUARY-REVIEW.jpg" alt="February impacts 2011" width="550" height="111" /></a></p>
<p>February’s industry impacts totalled a massive 17.2m, which was +15.8% up against February 2010. This is the best <a href="/film/box-office?page=2&amp;&amp;period=month&amp;country=uk">February box office</a> result in nine years, and the second best result of all time, behind 2002&#8242;s 19m.</p>
<p>Another record broken this year was the <a href="/film/box-office?page=2&amp;&amp;period=month&amp;country=uk">month&#8217;s total box office</a>; with February generating £112.1m (+19.4% YoY), the highest ever box office result for February of all time and also the first to break past the £100m barrier! Year to date we now stand at 32.5m and up a healthy +10.1% YoY.</p>
<p>Top of the class again was <a href="http://www.dcm.co.uk/film/film-schedule/the-kings-speech" target="_blank">The King&#8217;s Speech</a>, generating an additional box office of £14.7m during February. It was backed up by the strong performances of fellow Oscar nominees and winners, including <a href="/film/film-schedule/black-swan">Black Swan</a>, <a href="http://www.dcm.co.uk/film/film-schedule/true-grit" target="_blank">True Grit</a>, <a href="/film/film-schedule/the-fighter">The Fighter</a>, et al.</p>
<p>3D stars of February that aided to boost impacts and <a href="/film/box-office?page=2&amp;&amp;period=month&amp;country=uk">box office</a> include <a href="http://www.dcm.co.uk/film/film-schedule/tangled" target="_blank">Tangled 3D</a>, <a href="http://www.dcm.co.uk/film/film-schedule/gnomeo-and-juliet" target="_blank">Gnomeo and Juliet</a>, and not to forget Justin &#8220;<a href="http://www.dcm.co.uk/film/film-schedule/justin-bieber-never-say-never" target="_blank">Never Say Never</a>&#8221; Bieber. Brit buddies Simon Pegg and Nick Frost won over UK audiences again with their latest comedy <a href="http://www.dcm.co.uk/film/film-schedule/paul" target="_blank">Paul</a>, tracking behind Hot Fuzz as their second best collaboration to date.</p>
<h2><span style="color: #00b9e4;">TOP THREE GROSSING FILMS IN FEBRUARY 2011</span></h2>
<table border="0" cellspacing="0" cellpadding="0" width="480">
<tbody>
<tr>
<td width="146"><a href="http://www.dcm.co.uk/film/film-schedule/the-kings-speech" target="_blank"><img src="http://www.dcm.co.uk/film_files/film_1538/poster.jpg" border="0" alt="" width="146" height="210" /></a></td>
<td width="21"></td>
<td width="146"><a href="http://www.dcm.co.uk/film/film-schedule/tangled" target="_blank"><img src="http://www.dcm.co.uk/film_files/film_1531/poster.jpg" border="0" alt="" width="146" height="210" /></a></td>
<td width="21"></td>
<td width="146"><a href="http://www.dcm.co.uk/film/film-schedule/gnomeo-and-juliet" target="_blank"><img src="http://www.dcm.co.uk/film_files/film_1649/poster.jpg" border="0" alt="" width="146" height="210" /></a></td>
</tr>
<tr>
<td><a href="http://www.dcm.co.uk/film/film-schedule/the-kings-speech" target="_blank"><strong>The King&#8217;s Speech</strong></a>&nbsp;</p>
<p>£14,699,060</td>
<td></td>
<td><a href="http://www.dcm.co.uk/film/film-schedule/tangled" target="_blank"><strong>Tangled</strong></a>&nbsp;</p>
<p>£13,882,806</td>
<td></td>
<td><a href="http://www.dcm.co.uk/film/film-schedule/gnomeo-and-juliet" target="_blank"><strong>Gnomeo &amp; Juliet</strong></a>&nbsp;</p>
<p>£13,044,96</td>
</tr>
</tbody>
</table>
<h2><span style="color: #00b9e4;">DCM&#8217;S BOX OFFICE EMAILS &#8211; FEBRUARY 2011</span></h2>
<p>If you missed our Box Office email’s in February, you can catch-up here.</p>
<p><a href="http://eepurl.com/cuQML" target="_blank"><strong>BOX OFFICE – 02/02/11</strong><br />
</a><a href="http://eepurl.com/cBgOQ" target="_blank"><strong>BOX OFFICE – 09/02/11</strong><br />
</a><a href="http://eepurl.com/cKnqI" target="_blank"><strong>BOX OFFICE – 22/02/11</strong></a></p>
<p>Never miss another issue by <a href="http://www.dcm.co.uk/get-involved/subscription-services">subscribing</a> to our eNewsletters.</p>
<h6>Source: Cinema Advertising Association (CAA), 1 &#8211; 28 February 2011.</h6>
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