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Toy Story 3 is the biggest UK release of 2010

Richard Flynn — Wed, 11 Aug 2010 13:34:38 +0000

Toy Story 3 is now the most successful UK release of 2010, its total gross in the UK Box Office climbed to £51.5m this week. Alice in Wonderland slipped down to second place with its total gross in the UK at £42.5m. Both have a way to go before catching up with 2009 release Avatar which has grossed £65.1m since the 1 January this year.

Worldwide Toy Story 3 has surpassed Finding Nemo to become the highest grossing Disney-Pixar film. Mark Kermode from the BBC said Toy Story is now “the best movie trilogy of all time”.

Karate Kid Fights A-Team For Success

Richard Flynn — Wed, 04 Aug 2010 13:55:22 +0000

Karate Kid, the remake of the classic 1980s film released in the UK last Friday. Grossing a strong £4.9m it beat fellow opener The A-Team which brought in £3.6m. Karate Kid, starring Will Smith’s son Jaden and Jackie Chan, had the best opening of all time for a live-action movie.

Despite making millions, the 80s remakes failed to knock Toy Story 3 from the top spot of the charts as the Pixar juggernaut had another huge week at the Box Office. In the past two weeks the hit sequel has amassed a gigantic £39.8m.

Toy Story 3 delivers 2.3 million impacts for Mazda

Beth Spencer — Thu, 29 Jul 2010 16:03:08 +0000

The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.

It features the car driving through a virtual desert, before crashing through a wall, which unleashes it on the city, with the strapline “A new species is born”.

The cinema campaign included a spot against Paramount’s ‘Shrek Forever After‘, which, in its fourth weekend, delivered 244,752 impacts.

Disney and Pixar’s ‘Toy Story 3‘, which picks up the tale of the toys from ‘Toy Story 2′, 11 years before, stars Tom Hanks as Woody the Cowboy and Joan Cusack as Jesse the Cowgirl.

The film took £21.2m in its first week in the UK and was the most-watched film of last weekend, ahead of ‘Inception‘, which delivered 851,544 impacts.

Vampire romance ‘The Twilight Saga: Eclipse’ continued to perform, well delivering 293,222 impacts in its third weekend.

Toy Story storms Box Office

Richard Flynn — Wed, 07 Jul 2010 14:32:31 +0000

Toy Story 3 in 3D had a spectacular opening week last week, bringing in £21.2m in the UK. Opening on Monday the 19, the hit sequel stormed straight to the top spot in the Box Office charts, beating the openings of both Toy Story 1 and Toy Story 2.

Released in 3D as well as 2D for the first time, the third in this hit franchise is predicted to be the big hit of 2010. It is already the year’s biggest opening weekend at the UK Box Office, toppling the previous number one, Alice in Wonderland on its Friday to Sunday figures alone.

SodaStream made a welcome return to cinema with the launch of Toy Story 3. The nostalgic advert, featuring 1971 hit ‘Without You’ by Harry Nilsson and voiced by comedian Rob Brydon features scenes of people crying at the loss of Sodastream. This is the first advertising by Sodastream in 20 years and hopes to entice a new generation of fizzy drink makers.

Shrek Forever After Takes £8.9M

Richard Flynn — Tue, 06 Jul 2010 15:03:48 +0000

Dreamworks Animations’ latest offering Shrek Forever After, grossed £8.9m in its opening weekend (including previews). This is the second best opening weekend for a release in 2010.

The hit animation’s fourth instalment sees Shrek suffer a mid-life crisis that leads him to strike a bargain which goes horribly wrong. Shrek, released for the first time in 3D, opened three weeks before the release of another much-loved animation, Toy Story 3 in 3D which is expected to do very well in the UK Box Office.