The box office received a Stark boost this weekend as Iron Man 3 rocketed to the top of the box office. The Marvel blockbuster opened with a mammoth £13.7m, including £2.3m from Thursday previews. That’s by far the biggest opening for an Iron Man film, the first instalment opened with £5.5m and Iron Man 2 with £7.7m. It’s getting into Avengers Assemble territory, which opened with £15.8m (including £2.5m from previews) almost exactly a year ago. It’s also the 18th best opening of all time in the UK.
Tom Cruise is back on top as Oblivion flew to an impressive £5m five day opening, with £1.6m coming from Wednesday and Thursday previews. This is further confirmation that audiences still love to see Tom Cruise headlining major films.
The Croods had yet another strong hold, falling just a measly 15% to £2m and a spectacular cume of £22.7m. By this time next week it should have overtaken Wreck-It Ralph to become the highest grossing animated film of the year so far. In third spot, is the fifth installment in the Scary Movie franchise. An opening of £1.1m is the lowest in the series and a long way off from Scary Movie 3’s series best £3.5m debut.
The final quarter of the year is full of testosterone fuelled movies. With many Action epics scheduled for release in this period this is an ideal time to reach the traditionally hard to target young male audience in the 15-24 age bracket.
Releasing September 28 is Looper, starring Bruce Willis and Joseph Gordon-Levitt. Looper is a mind bending time travel epic that pits Joseph Gordon-Levitt against his older self (Bruce Willis) in a race to close the loop by killing himself to stop the mob doing it for him. This movie is expected to take £6m at the box office with 1.1m admissions.
It is still hard to believe but Mamma Mia grossed over £68m at the box office in the UK alone, proving that stage musical adaptations can be BIG business. Since then a number of musicals have been released with varying success – Footloose and the star studded Nine were notable disappointments while Fame outperformed expectations.
This summer it’s the turn of perhaps the highest profile musical release since Mamma Mia – Rock Of Ages. Since the first performance in Los Angeles in 2006 the stage show has been a huge hit around the world and has been consistently pulling in the punters since its launch in London last summer. Setting itself up as the alternative to Euro 2012, the stars seem to be aligning for a strong run at the box office, as long as the film meets the lofty expectations of fans of the stage show.
DCM hit the red carpet with Tom Cruise and Simon Pegg on Tuesday for the London premiere of Mission: Impossible – Ghost Protocol.
Tom Cruise, who turns 50 next year, plays secret agent Ethan Hunt in the fourth film in the franchise which he also produces. Speaking on the red carpet at London’s IMAX cinema, Cruise claimed he had no intention of slowing down. “I’m just going to keep going, as long as I can do it. I love making action movies,” he said.