#Titanic

The Royal Albert Hall, not a name you think of when there is a movies premiere but upon entering the auditorium it becomes apparent why it was chosen for the Titanic 3D world premiere.

It is a warm and sunny evening in Kensington as I approach the red carpet, walking past the cameras and catching a glimpse of the adoring fans that have waited hours for their screen idols. The walk takes me past Kate Winslet, star of the movie, who is in conversation with the press, as well as a few of the other supporting cast and celebrities in attendance.

Upon entering the screening we are treated to a live feed from the red carpet, watching as the stars of the movie make their way towards the venue, stopping briefly for photos and signatures with the fans who line the barriers.

Read More

Metaphorically this ship is still sailing as the 3D re-release of Titanic cruised to the top of the UK box office with £2.9m (including £97k from previews). Although this is a is a good deal fewer than the original Titanic’s £4.8m opening weekend in 1997, it’s a big improvement on Star Wars – Episode 1’s 3D re-release in February (£1.5m) and similar to The Lion King 3D’s performance in October (£2.8m). Love for the epic film is still high and its performance is particularly impressive when you consider that the film is 194 minutes long, so less screenings can be scheduled per day. Including Easter Monday, James Cameron’s lavish romance has a cume of £3.9m.

In second place after another strong weekend was The Hunger Games. A further £2.4m, just a drop of 20%, takes the thriller to a very impressive £16.2m (including Monday). Although it may fall short of New Moon’s £27.5m total, it is already way ahead of the first Twilight’s £11.2m final total. Just behind in third place was Mirror Mirror, also with £2.4m. This weekend figure is inflated due to the film opening on Monday 2^nd, so includes £1.3m from previews. Including Easter Monday, the film now has a cume of £3m. In fourth place was The Pirates! In An Adventure With Scientists with £2.2m. This is a fantastic hold for the film, actually improving on its opening weekend when the figure for previews is removed. Strong word of mouth should be in full flow for this title and its cume is now at £9.1m.

Read More