The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media. The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.
The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom. Stella Artois use cinema advertising for new ‘Preparation‘ creative It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message [...]
It was a record-breaking weekend for the UK Box Office as The Twilight Saga: Eclipse opened to the delight of thousands of adoring fans. Bringing the total UK Box Office for the weekend up to £21.8m, this was a 47 % increase on the same weekend last year. The latest instalment of the Twilight saga [...]
The latest film in the Twilight series opens in the UK on Friday, preview figures from last Saturday and Sunday alone totalled £6.3M. In the US and Canada, the film opened last Wednesday and immediately broke the record set by its predecessor taking $30m (£20.1m) from midnight screenings alone, on its opening night. Never in [...]
Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with an impressive 14.5 million cinemagoers heading to the big screen in March alone. The new figure marks a massive year-on-year increase of 21.7 per cent and ranks the month as the strongest March for cinema admissions in over 10 years. To [...]