#The Twilight Saga: Breaking Dawn Part 2

Congratulations to all our exhibitors for making cinema a Blockbuster year in 2012. Fuelled by titles such as The Dark Knight Rises, Marvel’s Avengers Assemble and the record breaking Skyfall. UK and Ireland Box Office ticket sales exceeded the £1 billion mark for the fourth consecutive year, which equates to admissions of over 172 million people.

In a year dominated by landmark entertainment events in the UK, such as the Queen’s Diamond Jubilee and the Olympics, this is an impressive feat. The exact total across UK & Ireland was £1,172,037,248.

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Following Tesco’s ‘Quality Apples’ and ‘F&F’ high performing cinema campaigns, further leading retailers are choosing the big screen this festive season including River Island and Ikea.

The advent of digital cinema has unleashed a more flexible and versatile medium meaning retailers can book and schedule media by the day instead of by the week. This lends itself particularly well to retail advertisers that wish to target customers at weekends on the busiest shopping days of the gifting season.

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Like a festive Avengers, Rise Of The Guardians ascended to the top of the box office this weekend easing 19% to £1.6m and a cume of £4.1m, becoming a family favourite. Last December, Puss In Boots opened with £2m, almost exactly the same as Rise Of The Guardians last weekend, and went on to gross £1.3m on its second weekend on its way to a final total of £15.6m. It’s not unreasonable to assume a similar level of performance for ROTG.

Skyfall dropped back to second spot with a further £1.4m, taking its tally to a record breaking £96.3m, smashing the previous record set by Avatar in 2009. It has not just been a success in the UK, it has grossed over $918m worldwide and may well break the $1bn barrier, which is an amazing achievement in itself but even more impressive when you consider that the last and previously highest grossing Bond film, Quantum Of Solace achieved $586m worldwide.

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This weeks film schedule updates:

• My Mother’s Curse is now called Guilt Trip

• Sleeping Beauty has now been added to the schedule
• Albatross has now been added to the schedule
• Seeking Justice has now been added to the schedule
• W.E. has now been added to the schedule
• Jeff Who Lives At Home has now been added to the schedule
• The Twilight Saga: Breaking Dawn Part 2 has now been added to the schedule
• World War Z has now been added to the schedule
• The Smurfs 2 has now been added to the schedule

The film schedule has been updated to reflect these changes.

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