The launch of ‘The A-Team‘ film helped a new campaign for Kellogg’s Crunchy Nut deliver 966,600 impacts last weekend, according to estimated figures from Digital Cinema Media. The 60-second spot, called ‘Diversion‘, was created by Leo Burnett with planning and buying organised by Carat.
Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with an impressive 14.5 million cinemagoers heading to the big screen in March alone. The new figure marks a massive year-on-year increase of 21.7 per cent and ranks the month as the strongest March for cinema admissions in over 10 years. To [...]