The great and the good of the cinema industry got together last week to celebrate a year of excellence in film distribution, marketing, advertising and exhibition at Screen International’s fourth annual Marketing and Distribution Awards.
The awards pay tribute to any film of any size that exceeds the expectations of its target audience – whether a £100m breaking film such as Skyfall or a foreign language film like No that resonates with a small, but passionate audience.
For the first time ever, DCM sponsored a new award to recognise brands that have aligned themselves with film to achieve outstanding results, presented by DCM’s Commercial Director, Joe Evea on the evening. The DCM Brand Partnership of the Year category was won by Film Tree Entertainment working with Ford Motor Co for its collaboration on The Sweeney. Judges described the activity as “A perfect alignment of product and film brand, interwoven through a long-burn campaign.”