#Source Code

April’s industry impacts totalled 11.2m, a strong result to date and is the fourth best Jan-Apr result of all time. Year to date 2011′s cinema impacts now stand at 54.7m.

With the kids not off until a little later this year, combined with the Royal Wedding Bank Holiday and the hot weather, the industry faced some unusual challenges this April resulting in the levels of cinemagoing to drop below the norm for this time of year. That being said, the April films delivered some good results.

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Fox’s latest family flick Rio flew straight into the UK top spot over the weekend grossing a total of £1.5m. The good weather did impact slightly on performance in the Box Office but with the weather forecast to cool down for the rest of the week, and with the kids off for the Easter holidays we are predicting an uplift next week.

Meanwhile sci- fi thriller Source Code is still fighting off stiff competition to maintain second place rank, closely followed by Limitless and last week’s chart topper Hop at number four.

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Source Code starring Jake Gyllenhaal has, in its opening weekend, helped an cinema ad for Ford Focus gain one million impacts, according to unofficial figures from Digital Cinema Media.

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Russell Brand’s latest big screen family adventure Hop has topped the UK box office on its debut weekend of release. The animated Easter-themed flick, co-starring James Marsden and Kaley Cuoco, raked in £1.39m to secure first place. With the school Easter holidays just around the corner, nobody would be terribly surprised if the animated “Easter Bunny” movie stays in the top 10 for a while yet.

Meanwhile Jake Gyllenhaal’s science fiction thriller Source Code also opened this weekend to second place grossing £1.3m, it ranks just behind recent sci-fi thrillers Limitless (£2.1m) and The Adjustment Bureau (£1.4m).

Last week’s number one Limitless has been pushed to number three ahead of Zack Snyder’s Sucker Punch.

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