Digital Cinema Media - Cinema Advertising - Blog » Shrek Forever After

Toy Story 3 delivers 2.3 million impacts for Mazda

Beth Spencer — Thu, 29 Jul 2010 16:03:08 +0000

The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.

It features the car driving through a virtual desert, before crashing through a wall, which unleashes it on the city, with the strapline “A new species is born”.

The cinema campaign included a spot against Paramount’s ‘Shrek Forever After‘, which, in its fourth weekend, delivered 244,752 impacts.

Disney and Pixar’s ‘Toy Story 3‘, which picks up the tale of the toys from ‘Toy Story 2′, 11 years before, stars Tom Hanks as Woody the Cowboy and Joan Cusack as Jesse the Cowgirl.

The film took £21.2m in its first week in the UK and was the most-watched film of last weekend, ahead of ‘Inception‘, which delivered 851,544 impacts.

Vampire romance ‘The Twilight Saga: Eclipse’ continued to perform, well delivering 293,222 impacts in its third weekend.

Leo DiCaprio helps Stella campaign deliver 1.2 million impacts

Beth Spencer — Wed, 21 Jul 2010 16:15:36 +0000

The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom.

Stella Artois use cinema advertising for new ‘Preparation‘ creative

It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message through comparison with a French woman who takes her time getting ready to go out in the evening and applying her make-up, ending with the strapline “She is a thing of beauty”.

‘Inception’, a Sci-Fi thriller by ‘Dark Knight’ director Christopher Nolan and also starring Michael Caine and Ellen Page, took £5.9m in its first weekend and was the most watched film, ahead of Paramount’s ‘Shrek Forever After’ which delivered 839,775 estimated impacts in its third weekend.

Teen vampire romance ‘The Twilight Saga: Eclipse’ continued to perform strongly and was the third most watched film of the weekend, delivering 691,941 impacts.

Shrek Forever After Takes £8.9M

Richard Flynn — Tue, 06 Jul 2010 15:03:48 +0000

Dreamworks Animations’ latest offering Shrek Forever After, grossed £8.9m in its opening weekend (including previews). This is the second best opening weekend for a release in 2010.

The hit animation’s fourth instalment sees Shrek suffer a mid-life crisis that leads him to strike a bargain which goes horribly wrong. Shrek, released for the first time in 3D, opened three weeks before the release of another much-loved animation, Toy Story 3 in 3D which is expected to do very well in the UK Box Office.

3D drives revenue for Avatar smash

Beth Spencer — Thu, 07 Jan 2010 20:34:02 +0000

Digital Cinema Media (DCM) is ramping up its commitment to 3D cinema as figures reveal that box office smash Avatar raked in more than 75% of its UK takings from the 3D format.

Figures from DCM suggest James Cameron’s space epic has been a hit with 3D fans,with the new format accounting for 78% of its takings in the UK. The remaining 22% viewed film sans garish 3D spectacles.

Last year witnessed a revival in 3D viewing but critics question its long-term appeal and its aesthetic qualities.

The industry is continuing to back the format, though, and this year sees the arrival of high-profile 3D films Alice in Wonderland and Shrek Forever After.

DCM, meanwhile, is making its own 3D push and now says its provides 3D viewing in 260 of its 2,3000 screens nationwide. It aims to have 3D screens in half of its 2,300 screens by the end of the year.